Affordable price with strong brand reputation
Multiple reviewers specifically mention purchasing because Studio17 is known as cheap/inexpensive in Korea while maintaining good quality, driving bulk purchases and repeat buying behavior.
Repurchase and brand loyalty
Several consumers explicitly state they bought this after positive experiences with other Studio17 brushes (cheek brushes mentioned), indicating established trust in the brand line.
Versatility for multiple makeup applications
Buyers purchased it for diverse uses including eyeshadow blending, eyeliner definition, nose contouring, tear trough highlighting, and double eyelid shading, suggesting broad appeal across makeup routines.
Recommendation and visibility on beauty platforms
Presence of positive reviews across Olive Young and other Korean e-commerce platforms suggests organic discovery and word-of-mouth recommendation driving purchases.