— · Serum
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4.7
204 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity and influencer exposure
Multiple reviewers mention buying it after seeing Rosé, an unnamed Korean idol, or TikTok influencers use it, indicating strong social-media-driven demand.
Curiosity from brand/ingredient reputation
Several buyers cite trust in the Purcell brand and interest in the colostrum/pore-defence ingredient story as their reason for a first purchase.
Repeat/repurchase loyalty
A large number of reviews explicitly state this is their 2nd, 3rd, or even 4th-7th repurchase, showing high retention once trialed.
Travel and on-the-go convenience
The compact 55mL size and mist format are frequently named as a purchase driver for travel, flights, and commuting use.
Gift purchases
Some reviewers bought it as a gift for friends, mothers, or family members, citing the appealing packaging and skincare benefits.
How they use it
Makeup setting/refresh spray
Most commonly used throughout the day to refresh makeup, reduce cakey or separating foundation, and revive a dewy look during work or travel.
Pre-makeup primer or last skincare step
Skin concerns raised — and how the product addressed them
✓Most reviewers report the mist effectively rehydrates skin throughout the day, especially in dry, air-conditioned, or cold environments.
✓Repeat users note gradual smoothing of skin texture and reduced pore visibility with continued use, though a few saw no change.
✓Several reviewers with sensitive or reactive skin, including one with an autoimmune condition, report the product calms redness without causing irritation.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many apply it before makeup as a hydrating base or as the final step of their skincare routine before bed or before applying products.
On-the-go / travel companion
Frequently carried in bags or purses for use after flights, in offices, or throughout hot/humid or dry/cold days to combat dryness.
Layering with other skincare
Some users layer it with toners, serums, or use it to help blend cream and powder makeup products together.
Seasonal/climate-driven use
Reviewers report use for cooling and calming in summer heat as well as combating dryness in winter or air-conditioned/heated rooms.
✓Mixed results: some reviewers say it reduces oil production and controls the T-zone, while others find it too sticky or unhelpful for oiliness.
✓A couple of reviewers report clearer skin and reduced acne after use, though one reviewer noted new small bumps appearing.
Concerns and outcomes summarized from reviews; percentages are approximate.
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