Travel and sampling convenience
Consumers bought the 10P pack specifically for trips, camping, and as a low-commitment way to try the product before purchasing the full-size version. The portable zipper bag format was cited as a key purchase driver.
Influencer and celebrity endorsement
Multiple reviews mention purchasing because of influencer picks, including explicit references to celebrity recommendations (e.g., 'Taeyong Pick'), which drove purchasing decisions.
Ingredient reputation (Cica and collagen)
Consumers were attracted to the cica and collagen ingredients, which are known for calming and hydrating properties. The product's reputation for sensitivity-friendly benefits motivated purchase.
Repurchase and brand loyalty
Several buyers indicated they are repeat customers of the Cica Collagen line and purchased this pack as a convenient supplementary product or travel version.
Value for money
Consumers appreciated the pricing and felt the product offered good value, particularly when purchased at discounted prices during promotions on Olive Young.