Repurchase and brand loyalty
Multiple reviewers mention this being their second or third order and trusting the Elizavecca line after trying other hair products from the brand like masks, oils, and essences.
Affordable price point
Many reviews highlight the cream as a 'steal' or good value for money, especially compared to similar curl creams sold in Western markets.
Gifting
A notable number of buyers purchased it as a gift for mothers, sisters, friends, or hairstylists with curlier hair than themselves.
Curiosity from hype/social proof
Several reviewers say they bought it because they 'saw it everywhere' or wanted to try a Korean curl product after seeing recommendations.
Received via beauty box subscription
A subset of reviewers first encountered the product in a beauty box and later purchased it directly after liking the sample.