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4.9
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity Influencer Recommendation
Multiple reviews cite purchasing after seeing the product used by IVE member Leeseo (IVEのレイちゃん) on social media, indicating strong influencer-driven demand among K-pop fans and followers.
Social Media Viral Trend
Several buyers mention discovering the product on social media and purchasing immediately based on trending posts and user-generated content praising the formula.
Natural Ingredient Reputation
Consumers specifically sought the product for its rice and ceramide ingredients, appealing to buyers looking for clean beauty and ingredient-conscious skincare solutions.
Fragrance-Free/Minimal Fragrance Appeal
One buyer explicitly purchased because the product contains no artificial fragrance, meeting the demand for sensitive-skin friendly, clean cosmetics.
Repeat Purchase & Brand Loyalty
Multiple reviews indicate second and third purchases, with one reviewer mentioning buying it for their mother, suggesting strong product satisfaction driving repurchase behavior.
How they use it
Evening/Night-Time Routine Step
Several reviews mention applying after face washing in the evening and waking up moisturized the next morning, indicating use as a night cream or final step before bed.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Pre-Makeup Application
One review notes using it before makeup application, suggesting consumers integrate it into morning routines despite being a heavier cream product.
Layering with Other Products
Reviews mention combining with toners, cleansers, and sunscreen in multi-step routines, typical of K-beauty layering practices.
Generous Application for Pack-Like Effect
One user reports applying generously after cleansing for an overnight pack-like treatment, indicating flexible usage beyond standard cream application.
Year-Round Use, Especially Winter
Dry-skin consumers specifically tested the product during winter months and reported effective moisturization, suggesting it performs across seasons.
