Ingredient reputation and novelty
Consumers were drawn to the specific combination of Niacinamide 5% and Yuja extract, with particular excitement about the capsule format delivery system which signals freshness and efficacy.
Brand loyalty and routine integration
Several reviewers noted they are already using other products from KSECRET (e.g., retinal serum) and chose this cream as a complementary step in their skincare routine.
Texture and sensory appeal
The lightweight, non-slimy cream texture and pleasant yuja scent motivated purchases, with consumers viewing application as an enjoyable part of their daily ritual.