Word-of-mouth and social media buzz
Many reviewers say they bought it after seeing it recommended on TikTok, by friends/colleagues, or because of its strong reputation within Korean skincare communities.
Repeat/repurchase loyalty
A very large share of reviews explicitly state this is their 2nd, 3rd, 4th, or 5th repurchase, indicating strong retention once tried.
Value for large refill quantity
Buyers frequently cite the 70P (plus extra refill) format as generous and cost-effective compared to other toner pad brands.
Trust in Korean skincare/medicube brand
Several reviewers mention blind trust in K-beauty products generally or loyalty to other medicube items driving the purchase.
Gifting
Multiple reviewers purchased the set as a gift for a sister, sister-in-law, or husband, citing the product's broad appeal for oily/combination skin.