— · Moisturizer
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4.8
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand reputation and trust
Consumers actively seek out The Ordinary products due to the brand's established reputation for quality and efficacy. Multiple reviewers mention being longtime fans or deliberately choosing the brand for skincare routines.
Price-to-value ratio
Buyers repeatedly highlight the excellent value, with several noting they are surprised by the competitive pricing relative to product quality and performance. This affordability drives both initial purchase and repeat buying.
Lightweight formula for oily skin
Consumers with oily and combination skin specifically purchase this product because it hydrates without excess oil or greasiness, making it suitable year-round.
Compatibility with layering
Buyers select this moisturizer intentionally to layer with serums and other The Ordinary products, appreciating that it doesn't interfere with other skincare steps.
How they use it
Morning and evening application
Reviewers use this as a daily moisturizer in both morning and evening routines, noting it works well under makeup without causing pilling or creasing.
Year-round moisturizing step
While some consumers restrict use to winter months, others report using it across all seasons, including as a lightweight summer moisturizer for dry skin.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with serums
Common usage pattern involves applying this after serums (particularly The Ordinary's Hyaluronic Acid serum) to seal in hydration and enhance the regimen's effectiveness.
Extended use for problem areas
One reviewer reported repurposing unused product for heels and hair care due to slow facial absorption, indicating versatility beyond intended use.
