Many reviewers mention buying because of good reviews, hype ('a hot item always on my to-buy list'), or seeing it repeatedly recommended by influencers on Instagram/YouTube (e.g. 'LeoJ' mentions).
Sample-to-full-size conversion
Several buyers tried a sample first ('サンプルが良かったので購入') and then purchased the full-size double pack because they liked the texture and hydration.
Repurchase loyalty
A large share of reviews explicitly state this is a repeat purchase ('リピート購入', 'Repurchased many times', 'already used 12 tubes'), indicating strong retention.
Value/promotional pricing
Reviewers frequently cite attractive pricing, 1+1 deals, and the double-pack bundle as a reason for purchase, calling it good value for money.
Gifting
Some buyers purchased it as a gift for family members (e.g., for a father, for a teenage daughter), noting it suits multiple skin types and genders.
How they use it
Morning routine / makeup base
The most frequently reported use is applying it in the morning before makeup as a primer-like step, with reviewers noting it improves makeup application and longevity.
Night-time moisturizer
Skin concerns raised — and how the product addressed them
Dryness40%
✓Most reviewers with dry skin report the cream delivers lasting hydration and resolves flakiness, though a subset in winter still needs a richer layering product.
Sensitivity/irritation15%
✓Fragrance-free, gentle formulation is frequently cited as non-irritating even for reactive or sensitive skin, with several long-term users reporting no breakouts.
Acne-prone skin8%
✓Multiple reviewers with acne-prone skin state it does not worsen breakouts and even helps calm redness, describing it as safe for troubled skin.
Oily/combination skin & shine10%
✓
Points to note
–Insufficient for winter/very dry skin
–Occasional stickiness or shine
–Oily T-zone for combination/oily skin
–Scent complaints
–Perceived lack of efficacy
45
double pack/value25
oily t-zone12
winter insufficient10
Sentiment breakdown
Positive
85%
Neutral
10%
Negative
5%
Share of analyzed reviews by overall sentiment.
A notable subset uses it exclusively or additionally at night, especially those with drier or more sensitive skin seeking a richer overnight treatment.
AM/PM dual use
Many reviewers use it both morning and evening as their sole daily moisturizer, especially in spring/summer months.
Layered with richer products
Reviewers with very dry skin or in winter often combine it with a heavier cream or rich serum underneath, since the cream alone can feel insufficient in colder/drier conditions.
Travel-friendly tube use
The tube packaging is praised for portability, with several reviewers specifically using it while traveling.
✓Reviewers with oily or combination skin generally find it absorbs well, though some note residual shine or an oily T-zone after application.
Aging/fine lines3%
✓A couple of reviewers mention reduced visibility of fine wrinkles and a plumping effect after continued use.
Concerns and outcomes summarized from reviews; percentages are approximate.