Brand loyalty and product line extension
Many consumers were existing Mamonde serum or skincare users who purchased the mask to expand their routine with a trusted brand they had seen results from previously.
Gift purchase
Several reviewers bought the product as gifts for family members (parents, partners), indicating strong appeal as a cosmetic gift item with satisfying results.
Sales and promotional pricing
Consumers explicitly mentioned purchasing during sales discounts or promotions on platforms like Olive Young, with some noting they bought to meet minimum order amounts.
Gel mask format preference
Buyers specifically sought a gel mask texture over traditional sheet masks, appreciating the format's ease of application and abundance of essence compared to standard packs.