Baby & sensitive scalp care
The majority of reviews cite purchasing for babies and children with sensitive or seborrheic-prone scalps, drawn by Mustela's established reputation as a gentle, dermatologically tested brand suitable for delicate skin.
Repurchase & brand loyalty
Multiple reviewers mention this is their second, third, or long-term purchase (e.g., 'using since my first child until my second child'), indicating strong repeat-buy behavior and trust in the Mustela brand ecosystem.
Brand reputation & trusted recommendation
Consumers reference Mustela as a 'famous brand' and note they use it based on prior positive experiences or word-of-mouth endorsement rather than trial of unfamiliar products.
Specific efficacy for oily/inflamed scalp
Several buyers purchased explicitly for seborrheic dermatitis or oily scalp conditions, suggesting this shampoo has gained recognition in online communities as a solution for these concerns.