— · Serum
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4.8
170 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Brand Trust
Green tea extract and hyaluronic acid are recognized for calming and hydrating properties; Innisfree is established as a trusted K-beauty pioneer with long market presence.
Repeated Repurchasing Loyalty
Exceptionally high number of reviews mention multi-year or decade-long repurchase cycles, indicating strong product-market fit and customer retention.
Value & Bundle Appeal
Set includes 80ml main bottle plus 25ml travel size at competitive pricing, frequently purchased during sales/promotions, described as 'good deal' and 'great value for money.'
Influencer & Social Proof Recommendations
Reviewers mention being recommended by K-beauty influencers, makeup artists, and seeing positive social buzz; gift purchases for friends/family based on personal satisfaction.
Sensitive Skin Compatibility
Marketed as low-irritant and frequently purchased by consumers with sensitive, acne-prone, or reactive skin seeking gentle hydration without breakouts.
How they use it
First Step in Skincare Routine (Booster)
Most common usage is immediately post-cleanse as a primer/essence, applied before toners and other treatments to enhance absorption and hydration penetration.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Morning & Evening Application
Used consistently twice daily in morning and evening routines; some users apply only once or rotate seasonally (more in summer for lighter texture preference).
Layering Foundation
Layered well under moisturizers, creams, masks, and other serums; reviewers note it does not conflict with other products and enhances their efficacy.
Seasonal Adjustment
Some users reduce usage or apply less frequently in winter when additional moisture may be needed; lighter formula allows year-round use for oily/combination skin.
Targeted Application for Problem Areas
Applied to sensitive areas, inflamed patches, or acne-prone zones for soothing effect; used on face and body; avoided around eye area by sensitive users.
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