Brand loyalty / line extension
Many buyers already use and love the BIOHEAL BOH 3D Lifting Cream, serum, or eye cream and purchased the mist to complete the routine or because they trust the brand's other products.
Repurchase / repeat customer
A large number of reviews explicitly state this is their 2nd or 3rd bottle, indicating strong repurchase intent and habitual use.
Convenience of spray format
Consumers like the mist format as a fast, mess-free way to get cream-level hydration, especially for travel, desk use, or on-the-go touch-ups.
Promotions and gifting
Several reviewers bought during sales/discounts or received it as a free gift-with-purchase, then repurchased after loving the trial size.
Recommendation / sampling
Some purchases were driven by in-store samples, PR/influencer seeding (e.g., Olive Young PR posts), or friend recommendations, including buying it as a birthday gift.