— · Hair care
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4.7
114 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity & Influencer Endorsement
Multiple reviews mention purchasing based on recommendations from Korean celebrities (Jimin, BTS members) and social media influencers, particularly around the Osmanthus variant which gained traction on Instagram and TikTok.
Repeat Purchase & Brand Loyalty
Numerous reviews indicate this is a repeat purchase (often the 2nd or 3rd bottle), with consumers explicitly stating they repurchase because they love the scent and efficacy.
Gift Appeal & Set Packaging
Consumers frequently mention buying for gifting to family and friends, and the bundled set with bonus 10ml oil is cited as a convenient travel-friendly option that adds perceived value.
Ingredient Reputation
The presence of keratin in the formula is mentioned positively in several reviews as a reason for purchase, linked to improved hair texture and shine.
Aesthetic Packaging & Luxury Perception
Reviewers praise the bottle design, color options, and overall luxurious feel, which influences purchase decisions, particularly for gift-giving.
How they use it
Post-Wash Styling Routine
Most consumers apply the mist after shampooing and conditioning, often before blow-drying, as a moisturizing and finishing step to add shine and scent.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Touch-Up & Frizz Control
Reviewers use it throughout the day (morning before work, mid-day touch-ups) for quick frizz control and scent refresh without the weight of traditional oils.
Two-Layer Application Strategy
Many users mention shaking the bottle before use to mix the water and oil layers, and some report selectively not shaking when they want only moisture without oil.
Layering with Other Products
Multiple reviews describe using the mist in sequence with other products: mist → milk/serum → oil, or as a final step after serums and oils for additional fragrance and light hydration.
Heat Styling Preparation
Several reviews indicate using the mist before applying heat tools (blow-drying, straightening), valuing its protective moisturizing effect without heaviness.
