Celebrity/Influencer Endorsement
Multiple reviews mention purchasing after seeing Ko Hyun-jeong (Korean actress/influencer) use or recommend the product, driving significant trial purchases.
Positive Online Reviews & Reputation
Consumers explicitly state they bought the product because of favorable reviews and word-of-mouth about its lifting and moisturizing properties.
Repurchase & Loyalty
Numerous repeat customers indicate strong satisfaction with the product, buying again after finishing their previous purchase or stocking up during sales.
Gift-Giving Appeal
Several reviews mention purchasing as gifts for mothers and family members, suggesting the product has prestige and gifting value.
Bundle Value & Set Pricing
Consumers appreciate the set format with two 10ml mini creams included, and actively wait for sales to purchase at better value.