— · Moisturizer
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4.8
59 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and YouTube recommendations
Multiple reviews explicitly mention discovering the product through YouTube beauty creators and influencers, with several noting they specifically ordered after watching YouTube content praising its anti-aging benefits.
Repurchase and loyalty
Many consumers report buying multiple units (up to 10+ containers mentioned) and gifting to family members, indicating strong satisfaction and willingness to repurchase repeatedly.
Sales and discount pricing
Numerous reviews highlight purchasing during end-of-year sales, clearance events, and promotional discounts (one reviewer notes getting it at 1/4 the normal price), with discounts being a significant trigger for bulk purchases.
Ingredient reputation (Squalane/Sekorji)
Several reviews specifically mention being attracted to the product because it contains squalane (referred to as 'sekorji' in Korean reviews), seeking this particular ingredient for its skin benefits.
Gift-giving for family
Multiple purchasers report buying for parents, siblings, and elderly relatives (one reviewer's 60-year-old mother called it 'the best'), suggesting reputation as a quality skincare gift.
How they use it
Nighttime moisturizer primary use
Most reviewers use this as a night cream or evening skincare step, with several noting it is particularly effective for overnight hydration and leaving skin soft by morning.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Year-round application
Users report applying it across all seasons (spring, summer, fall, winter), with specific mentions of using it in cold, dry climates and also noting it feels 'easy to wear even in summer,' suggesting versatility.
Final step in routine
Reviewers describe applying it at the end of their evening skincare routine after serums (e.g., C.E.Q Antioxidant Serum, Niacinamide), indicating use as an occlusive final layer.
Amount adjustment by skin type and season
Users report adjusting quantities based on needs; some use more at night and less in morning, while others mention the product's potency means 'a little goes a long way.'
Layering with other products
One detailed review describes layering it with antioxidant serums and other moisturizers in a multi-step routine, showing it integrates well into comprehensive skincare regimens.
