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4.8
74 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Affordable Price & Bundle Value
Consumers frequently cite the extremely low cost (around $2 USD, 1,000 won) and the 6-pack format as primary purchase drivers, with many noting it is cheaper than 100-yen/dollar store alternatives and often discounted further on promotional periods.
Makeup & Skincare Routine Necessity
The majority of reviews explicitly mention purchasing to hold hair back during makeup application, face washing, and skincare routines, positioning it as an essential functional tool rather than a luxury item.
Repurchase & Loss Replacement
Multiple reviewers indicate they repurchase because clips frequently go missing or get damaged, making the low price point attractive for consumable replacement.
Cute Aesthetic & Color Variety
Consumers appreciate the simple, clean design and multiple color options in each pack, making them suitable as portable accessories for everyday use beyond just makeup application.
No-Mark Technology
The key differentiator—clips that do not leave crimps, dents, or marks on hair—is explicitly mentioned as a primary reason for purchase, especially among consumers with damage concerns.
How they use it
Makeup Application Routine
The dominant use case is holding hair off the face while applying makeup, particularly securing bangs and side hair to prevent product transfer and ensure clean application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Face Washing & Cleansing
Consumers regularly use these clips during face washing and skincare steps to keep hair away from the face and water, making it a multi-step routine essential.
Portable Travel & Backup
The affordable price encourages consumers to keep multiple clips at home and travel with them; several mention carrying extras because losing them is financially low-risk.
Styling & Everyday Wear
Beyond makeup, consumers use them for everyday styling (securing bangs, managing flyaways) and even as casual accessories outside the home, including school and casual outings.
Student & Daily Utility
Frequent mentions of student use and daily carry suggest this product serves practical, everyday hair management rather than occasional beauty preparation.
