— · Essence
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4.9
73 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Brand Loyalty
The majority of reviewers are repeat customers who explicitly state this is their 3rd, 4th, or 5th bottle, demonstrating exceptionally high retention and confidence in the formula.
Influencer & Expert Recommendation
Multiple consumers mention purchasing due to YouTuber recommendations and trust in the Dr. Phi brand founder, indicating strong influencer-driven demand.
Targeted Problem-Solving
Consumers specifically seek out this product to address sensitive skin, dehydration, redness, irritation, and skin barrier issues after experiencing results or recommendations from others with similar concerns.
Premium Ingredient Reputation
Reviewers reference the 'premium ingredients' and cica (centella asiatica) formulation as key drivers for purchase, willing to pay above-market price for perceived quality.
Gift & Social Proof
At least one reviewer purchased for a teen family member who loved it, and the product's visibility on multiple platforms creates awareness and trial intent.
How they use it
First Step in Routine
Consumers consistently apply this as the first step immediately after cleansing, before other serums or moisturizers, leveraging its essence texture to prep the skin barrier.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering Practice
Many advanced users apply 2–3 layers, particularly in winter or for dehydrated skin, mixing it with oils like jojoba oil for enhanced effect.
Seasonal Variation
Usage intensity shifts seasonally: lighter application in summer, multiple layers in winter, and increased use during transit seasons when skin becomes reactive.
Daily Routine Integration
Described as a non-burdensome daily product suitable for all skin types, though some reserve heavier use for problem periods (post-mask irritation, redness flare-ups).
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