Ingredient Trust & Brand Loyalty
Many consumers purchased this product based on prior positive experiences with other WELLAGE products, particularly their hyaluronic ampoules, or due to the brand's established reputation for quality skincare. Some were influenced by influencer recommendations (e.g., Monsta X members) and YouTube reviews.
Hydration-Focused Routine
Buyers specifically sought enhanced moisturization for dry, sensitive, or dehydrated skin. Multiple reviews indicate purchase decisions were driven by the promise of intense hydration before makeup application.
Pre-Makeup Preparation
A significant portion of consumers bought this to use as a hydrating step immediately before makeup application, noting improved foundation adherence and reduced dryness during the day.
Repurchase & Habit Formation
Many reviews indicate repeat purchases (second, third, or 10+ times), suggesting strong satisfaction and integration into daily routines. Several customers describe it as their 'go-to' or 'must-have' product.
Value Set Format
The special set packaging with 70 pads plus a one-day kit mini version attracted price-conscious buyers and those wanting to trial the product before committing to full-size purchase.