— · Hair care
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4.8
239 reviews
Rating breakdown
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Why consumers buy
Repeat purchase / brand loyalty
A large share of reviewers say this is their 2nd, 3rd, or even 5th+ bottle, with some claiming 4-10+ years of continuous use and stockpiling during sales.
Upgrading to larger size for value
Many customers previously used 15ml, 30ml, 80ml or 100ml versions and purchased the 200ml size once available for better cost-per-use and less frequent reordering.
Word of mouth / hype and recommendations
Buyers frequently mention hearing about the product's popularity ('number 1 hair serum in Korea'), being recommended by friends, family, or even an AI assistant, or trying it after a free sample.
Gift purchase
Several reviewers bought the serum as a birthday or general gift for their mother, indicating gifting demand alongside personal use.
Switching from other brands
Customers mention switching from Moroccanoil, Kerastase, or Biosilk products, often citing better price-to-performance ratio.
How they use it
Applied on wet/damp hair post-shower
The most common usage is applying 1-10 pumps (depending on hair length/thickness) to towel-dried or damp hair before blow-drying.
Daily use as a core routine step
Many users apply it every day as a leave-in treatment, with some using it in place of conditioner.
Focused on mid-lengths to ends
Reviewers commonly apply the serum from mid-shaft to ends rather than the scalp, to avoid greasiness at the roots.
Layered with other hair products
Some combine it with leave-in milk, hair perfumes, or other treatments, noting it doesn't feel too heavy even when layered.
Pre-styling and heat protection
Several reviewers use it before flat-ironing or blow-drying as a heat protectant and to ease styling.
