Repurchase/loyalty
An extremely high number of reviewers explicitly state they have repurchased this mask many times over months or years, describing it as a staple or 'holy grail' item.
Sale/discount driven bulk buying
Many Japanese and Chinese-language reviews mention buying in bulk specifically during Olive Young sales or when coupons made the price attractive, often for stockpiling.
Ingredient/brand reputation
Buyers frequently reference trust in Torriden's hyaluronic acid line and the popular Dive-In serum, purchasing the mask because they already use and like the brand's essence.
Travel and gifting
Several reviewers bought it while traveling in Korea or Japan, or purchased it as a gift for friends and family, noting it is 'always well received.'
Word-of-mouth/influencer recommendation
A few reviews mention seeing recommendations on YouTube or from friends before trying the product for the first time.