Affordable price point
Numerous reviewers explicitly call out the low cost relative to results, describing it as a great value or 'cheap but effective' option compared to pricier hair oils like Biosilk.
Repeat purchase / brand loyalty
A large number of reviews mention this being their 2nd, 3rd, 4th, or even 5th bottle, indicating strong repurchase intent once tried.
Word-of-mouth / review-driven curiosity
Several buyers say they purchased after reading positive reviews or hearing about the product's reputation before trying it themselves.
Gifting
A handful of reviewers bought the product as a gift for mothers, daughters, or friends, noting recipients were happy with the shine and softness results.
Complementary purchase with other Elizavecca products
Some buyers purchased the oil alongside the brand's hair mask or treatment line, treating it as part of a coordinated hair-care routine.