Influencer and social media discovery
Multiple reviewers mention discovering the product on TikTok, Instagram, or through influencer recommendations (including references to 'Lei' or similar personalities), indicating strong social media-driven awareness.
Ingredient reputation (rice and ceramide)
Consumers frequently cite the rice formula and ceramide content as primary drivers, with specific mentions of 'rice power' efficacy and vegan/clean ingredient profiles appealing to ingredient-conscious buyers.
Repurchase and family recommendations
Several reviews indicate second or third purchases and recommendations from family members (e.g., 'Mom used it well, so I bought it again'), suggesting strong satisfaction-driven repeat buying.
Barrier repair and sensitive skin solution
Consumers specifically purchasing to address broken skin barriers, sensitivity issues, and reactivity to other toners cite this product as a solution to their dermatological concerns.
Price promotions and accessibility
Reviewers mention buying during sales or 'good opportunities' and note the price point as a consideration factor, suggesting promotions and availability drive conversions.