— · Serum
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4.8
118 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
PDRN ingredient reputation
Consumers frequently purchase based on PDRN's recognized dermatological benefits for skin elasticity and regeneration, with multiple reviewers specifically mentioning salmon-derived PDRN as a key draw.
Repurchase loyalty
Many consumers are repeat purchasers, with several reporting they have bought 3-6+ bottles, indicating strong product satisfaction and reluctance to switch brands.
Influencer/YouTube recommendations
Multiple reviews mention purchasing after seeing K-beauty YouTubers and influencers recommend the product, indicating significant social media influence on buying decisions.
Bundled value (1+1 double pack)
The double pack promotion is specifically called out as attractive by several reviewers who appreciate the deal structure and the inclusion of travel-size samples.
Ingredient trust and brand familiarity
Consumers mention being fans of the CNP brand overall and purchasing based on prior positive experiences with other CNP products.
How they use it
Predominantly nighttime application
Multiple reviewers explicitly use this as a night serum, citing the rich/heavy texture as unsuitable for daytime use under makeup, though some do use it morning and night.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily application for committed users
Regular users apply it daily as part of their skincare routine, often layering it as an ampoule step before moisturizer or after toner.
Seasonal adjustment (winter preference)
Several consumers mention using it heavily in winter for dry skin and reducing usage in summer due to the thick texture, suggesting seasonal rotation.
Application with dropper or direct pouring
While the product includes a dropper, some users report difficulty with the dropper function and resort to inverting the bottle to pour the product directly onto skin.
Use with other treatments
Reviewers mention using it alongside retinol products for barrier support, with MTS (microneedling) treatments, and as a base under other skincare layers.
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