Reputation and bestseller status
Many reviewers bought it because it is a well-known, highly-ranked hydrating serum in Korean skincare, often described as a 'must-try' or holy grail recommended by word of mouth or influencers.
Repeat/repurchase habit
A large share of reviews explicitly mention this being their 2nd-10th+ repurchase, showing strong brand loyalty and reliable repeat demand.
Sale/value bundle pricing
Many purchases were driven by Olive Young mega sales or bundle sets (2x50ml plus mini boosters, creams, or toners), which reviewers describe as excellent value compared to buying individually or in Korea.
Compatibility with sensitive/problem skin
Buyers with sensitive, inner-dry, or acne-prone skin purchased it specifically because it is known to be low-irritation and gentle enough for daily use alongside actives.
Gifting
Some reviewers purchased it as a gift for family members (e.g., husband, daughter) due to its simple, universally suitable hydrating formula.