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4.5
110 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Travel and Portability
Consumers frequently purchased this set specifically for its compact mini size, which fits easily into small pouches and travel bags, making it ideal for on-the-go touch-ups and vacations.
Aegyo-Sal (Tear Bag) Makeup
Multiple reviewers bought the set because the three-shade combination is optimized for drawing flattering tear bag highlights and shadows, a popular Korean beauty trend that requires multiple coordinated colors.
Product Trial and Color Testing
Buyers used the set as an affordable way to test the BBIA brand and try multiple shades before committing to full-size versions, with some mentioning they purchased single colors after trying the mini set.
Brand Reputation and Recommendations
The BBIA eyeliner line has an established reputation for smudge-proof longevity and smooth application; some reviewers mentioned following Korean social media influencers or coworkers who recommended the brand.
Cute Packaging and Gift Appeal
The mini book edition packaging is frequently cited as visually appealing and gift-worthy, attracting consumers interested in aesthetically pleasing or collectible beauty products.
How they use it
Aegyo-Sal and Under-Eye Definition
The dominant usage pattern is applying the eyeliner shades to create or enhance tear bag makeup, with shadow shades used for depth and lighter/shimmer shades for highlight.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multi-Purpose Eye and Lip Application
Several consumers reported using the pencils not only for eyeliner but also for eyebrow definition, lip contouring, and subtle lip shadow, extending the versatility of each shade.
Blending and Layering
Users frequently blend the pencil colors on the eye area and layer multiple shades for dimension; one reviewer noted the gel texture prevents smudging even when layered on the lower lash line or as eyeshadow.
Portable Touch-Up Tool
Because of the mini size, consumers treat it as a quick-fix product for mid-day or evening touch-ups when carrying a full makeup pouch is inconvenient.
