— · Hair care
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4.7
38 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer recommendation
YouTubers and social media personalities recommended the product for hair loss concerns, driving purchase decisions among consumers seeking credible endorsements for scalp health.
Scent reputation and discovery
The distinctive fig and floral scent (Philosykos-like quality) became a primary draw, with many purchasing specifically after trying the product in Korea or hearing recommendations about its fragrance profile.
Repeat purchase and loyalty
Multiple reviewers indicate long-term repurchase behavior, suggesting strong product satisfaction and willingness to stock up when sizes or variants become available.
Larger size availability
Consumers expressed enthusiasm when the 480mL size became available, indicating demand from loyal users seeking better value through larger packaging.
Stock scarcity and exclusivity
Frequent mentions of products being sold out and long waits for restocking suggest artificial demand creation and appeal to collectors of K-beauty premium items.
How they use it
Daily shampooing routine
Consumers use this as a regular bathroom staple and primary shampoo in their daily hair care routine, not as a specialized treatment.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Suitable for multiple hair types
Reviews indicate usage across oily, dry, fine, and sensitive scalp types, suggesting versatility despite being marketed for scalp care.
Treatment layering not required
Multiple reviewers note that conditioning or treatment steps can be skipped, as the shampoo provides sufficient softness and hydration on its own.
Scent longevity limitation
One reviewer noted the scent does not last long after washing, suggesting it functions more as an in-shower fragrance experience than a lasting effect.
