Influencer/social media hype
Many reviewers explicitly say they bought it after seeing it on TikTok, YouTube, or influencer recommendations, often citing curiosity about the viral 'wrapping mask' trend.
Comparison to Medicube wrapping mask
Several buyers purchased this as a more affordable or comparably effective alternative to the popular Medicube collagen wrapping mask, citing similar or even better results.
Repurchase/loyalty
A large number of reviews are repeat purchases (2nd–10th tube), indicating strong brand loyalty once tried.
Gifting
Some customers bought extra tubes to give to family or friends after trying it themselves, citing the fun peel-off experience and visible glow as gift-worthy qualities.
Sale/discount pricing
Multiple Korean and Japanese reviewers mention buying during a sale or promotion, suggesting price sensitivity drives purchase timing.