Viral/TikTok and influencer buzz
Many reviewers explicitly say they bought it because it went viral on TikTok or was heavily recommended online, buying largely on hype before trying it themselves.
Brand trust in medicube
Some buyers purchased simply because they already like or trust the medicube brand, expecting quality based on past experience with the line.
Repeat/repurchase loyalty
A large number of reviewers mention repurchasing 2nd, 3rd, or even 5th+ times, citing consistent hydration results as the reason to keep buying.
Gifting
Several reviews describe buying the set as a gift for mothers or friends, citing its novelty and fun peel-off factor as gift-worthy.
Award/recognition and sale promotions
Mentions of an OliveYoung award win and discount promotions motivated first-time purchases, especially when bundled with the applicator brush.