— · Serum
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4.7
122 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Word-of-Mouth Hype
Multiple reviews cite discovering the product through Instagram, TikTok, Korean makeup artists, YouTube tutorials, and TV advertisements. The viral status and social proof were primary drivers of purchase intent, especially among younger demographics.
Pore-Refinement Claims
The product's marketing focus on pore minimization attracted consumers specifically seeking solutions for visible pores. Many purchased based on this core promise, though efficacy varied significantly.
Makeup Artist Endorsement
Reviews frequently mention that professional makeup artists use and recommend this ampoule mixed into foundations for smoother application and extended wear, driving credibility among beauty-conscious consumers.
Travel & Trial Size Appeal
The 30ml format was purchased by consumers as a more affordable entry point before committing to larger sizes, and praised for portability and gifting purposes.
Price Optimization & Seasonal Promotions
Multiple reviews note purchasing during sales or discounts on platforms like Olive Young, suggesting price sensitivity despite positioning as a premium product.
How they use it
Pre-Makeup Base Application
The most common usage pattern is applying the ampoule immediately after cleansing, before foundation or tinted moisturizer, to improve makeup adherence and provide a smooth canvas.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Foundation Mixing
Multiple users report mixing the ampoule directly into liquid foundation or base products to enhance texture, coverage, and pore appearance in a single step.
Nighttime Hydration Routine
A significant subset uses the product as an overnight treatment before sleep, allowing extended absorption and reporting improved skin moisture and softness upon waking.
Daily Layering Step
Users incorporate it into standard skincare routines as a serum step between toner and moisturizer, typically applied once or twice daily depending on skin condition.
Frequency & Consistency Variability
Some users apply it daily, while others limit use due to the strong scent or expense, mixing it occasionally into makeup or using it primarily for special occasions or makeup days.
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