Brand loyalty and line expansion
Many consumers already use other Centellian24 products (ampoules, sheet masks, creams) and purchase the pads to try the full range or complete value sets. Familiarity with the brand's quality drives the decision.
Ingredient reputation and visible efficacy
The Centella Asiatica (madecassoside) ingredient and claims of hyperpigmentation reduction attract consumers. Many review mentions of expecting results for dark spots and melasma-prone skin.
Value sets and promotional pricing
Consumers frequently mention purchasing at discounted prices or as part of multi-product bundles. Several note they would not buy at full price, indicating price sensitivity despite product satisfaction.
Recommendation from friends and influencers
Multiple reviews mention purchasing after friend recommendations or reading positive online reviews. Social proof and word-of-mouth drive initial purchase for many.
Convenience and ease of use
The 60-piece pack and simple application format appeal to consumers seeking quick, effective skincare. Described as a 'life saver for lazy people' and suitable for on-the-go routines.