Brand trust / Abib reputation
Many reviewers say they already love other Abib masks and bought this one because they trust the brand's quality and gentle formulations.
Gift or friend/colleague recommendation
Numerous reviews mention receiving the mask as a gift or trying it after a friend, colleague, or blogger recommended it, then continuing to repurchase.
Promotions and sales
A large number of buyers explicitly say they purchase only during sales or stock up when discounted, citing the regular price as steep.
Comparison shopping vs. Biodance
Several reviewers bought it after comparing it to Biodance's collagen mask, either seeking a similar effect at a different price point or to see which performs better.
Repurchase / loyalty
A high volume of reviews explicitly state this is a repeat purchase (second, third, fourth time), driven by consistent hydration results.