Influencer & Social Media Recommendations
Multiple reviews indicate purchase was driven by YouTube videos, TikTok content, and viral recommendations online. Consumers explicitly state they bought after watching beauty creators or seeing product mentions in digital spaces.
Brand Reputation & Comparison Shopping
Buyers actively compare this brush to established premium brands (Makeup Forever, Sephora, Be Aube) and choose PICCASSO as a top-tier alternative. Some are repeat PICCASSO customers buying with confidence in the brand.
Desire for Premium Quality Investment
Many consumers justify the high price (40,000–50,000 KRW) by framing it as a worthwhile investment in a daily-use product. Reviewers emphasize that expensive brushes last longer and deliver superior results.
Gift Bundle Appeal
Multiple reviews mention the product comes with a mini brush as a gift, which adds perceived value and influences purchase decisions.