Repurchase / brand loyalty
Many reviewers explicitly state this is their 2nd-10th repurchase and that they 'always come back' to this line, citing consistent results over months or years.
Social media and influencer discovery
Numerous Japanese and global reviewers mention buying because it was trending on TikTok or recommended by an influencer/idol ('推しが広告してるので買いました').
Ingredient/brand reputation (Centella, hyaluronic acid)
Buyers cite trust in Centella (cica) and hyaluronic acid formulations and the numbuzin brand's reputation for gentle, effective skincare lines.
Value/bundle size perception
The 70-pad set plus bonus 10 pads is frequently called a great deal, especially since pads can be split into two, effectively doubling usage per unit.
Word-of-mouth for specific skin concerns
Shoppers with acne, rosacea, or sensitive skin specifically sought this product after seeing reviews claiming it calmed redness and breakouts better than other brands like Anua or Mediheal.