Ingredient reputation (PDRN + collagen)
Many buyers cite the PDRN and pink collagen formula as the key draw, associating it with elasticity, brightening, and anti-aging benefits.
Brand trust and product line halo
Reviewers who already use other medicube PDRN products (ampoules, serums, zero-pore pads) purchased these pads to complete the routine, trusting the brand's track record.
Repurchase / loyalty
A large share of reviews are repeat buyers, some stocking up during sales, citing consistent past satisfaction.
Influencer/social recommendation
Several reviewers explicitly mention buying after seeing influencers use the product or hearing hype online.
Unique packaging/novelty
The DIY separate serum-and-pad format is frequently mentioned as a novel, appealing reason for purchase, seen as more hygienic and fresh.