— · Toner
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4.1
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Content Creator Recommendations
Multiple reviews explicitly mention purchasing due to recommendations from influencers (referred to as 'Subuji' and 'Inshio'). Social proof from beauty content creators is a primary driver of consumer acquisition.
EGF Ingredient Reputation
Consumers cite the product's EGF (Epidermal Growth Factor) ingredient as a key purchase motivation, seeking its known skin-soothing and regenerative properties, particularly for sensitive skin.
Seasonal Cooling & Hydration Need
Strong summer seasonal demand appears throughout reviews, with consumers purchasing specifically for a cooling mist that maintains hydration during hot weather and air-conditioned environments.
Sensitive & Combination Skin Solution
Consumers with dry, sensitive, or combination skin types purchased this product after searching for a hydrating mist that would not feel oily or exacerbate redness and irritation.
Repurchase & Brand Trust
Several reviews indicate repeat purchases and established trust in the Dear, Klairs brand, suggesting strong customer loyalty among satisfied users.
How they use it
Afternoon & Post-Meal Reapplication
Consumers report using the mist most frequently in the afternoon, particularly after meals when makeup dries or after sun exposure, rather than as a morning routine step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multi-Use Throughout Day
Multiple reviews mention using the mist several times daily (described as 'every time you dry') to manage skin hydration, redness, and heat throughout the day.
Layering with Skincare
Reviews indicate the product absorbs cleanly and blends well without oily residue, suggesting it is used as a layering step within broader skincare routines rather than standalone.
Temperature Management in AC Environments
Specific use case noted: consumers apply the mist to counteract dryness and sensitivity triggered by prolonged air-conditioned environments, indicating it addresses a localized seasonal concern.
