— · Serum
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4.6
23 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and product line expansion
Consumers who already used beplain cleansing products purchased the serum as a natural extension, trusting the brand's reputation for gentle formulations.
Ingredient reputation (mung bean, natural actives)
Buyers were attracted to the mung bean and natural ingredient positioning, particularly those seeking sebum control and pore-care without harsh chemicals.
Value and generous set size
The 50ml+30ml set offered better value compared to premium pore serums on the market, appealing to price-conscious consumers wanting to commit to regular use.
Seasonal product need (summer pore expansion)
Multiple reviewers purchased specifically for summer use when pores are more visibly enlarged, viewing it as a seasonal skincare essential.
Recommendation and visible results
Some consumers purchased after seeing peer recommendations or noticeable pore-tightening effects on friends, with one buyer noting their partner observed visible pore reduction.
How they use it
Twice-daily routine integration
Most users apply the serum morning and evening as part of their standard skincare routine, after toner and before moisturizer/oil.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Summer-focused seasonal use
Several reviewers emphasized using it primarily in warm months when pores are more visibly open, with reduced or discontinued use in winter.
Pre-makeup morning application
The cooling effect made it popular as a preparatory step before makeup application, with users noting it helps with sebum control throughout the day.
Extended application period
Users report needing consistent, steady application over weeks to months to perceive pore-tightening effects, suggesting it is not an immediate-result product.
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