Ingredient reputation and efficacy claims
Consumers were drawn to the 74% Centella Asiatica, salmon PDRN, and exosome formula, with many specifically seeking hair loss prevention and regrowth benefits based on product marketing and peer reviews.
Influencer and social media visibility
Multiple reviews mention discovering the product through TikTok and Instagram, indicating strong social platform presence driving purchase decisions among younger demographics.
Repurchase and loyalty
Numerous reviewers note repeat purchases ("N times", "multiple times"), indicating satisfaction with proven performance and willingness to continue investing in the product.
Gift set value and promotional pricing
The set includes a 30ml bonus ampoule, and consumers mentioned using coupons for better prices, making the bundle attractive for both personal use and gifting.
Comparison with competitor products
Some buyers explicitly chose this over other hair ampoules (orange version, other brands' similar serums) based on superior cooling sensation, value-for-money, or reported better results.