— · Moisturizer
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4.7
93 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Product Line Loyalty
Consumers specifically purchased this for the Jericho Rose component and brand recognition of Abib, with many referencing prior positive experiences with other Abib products like sheet masks.
Influencer & Social Recommendation
Multiple reviews mention celebrity/influencer recommendations ('レイちゃんが使ってたから') driving purchase decisions, indicating strong social media and K-beauty influencer endorsement effect.
Seasonal Need & Dry Skin Solution
Winter season and extreme dryness triggered purchases, with consumers seeking solutions for sensitive, very dry, and dehydrated skin conditions that competing products failed to address.
Repurchase & Brand Switching
Significant portion are repeat purchases (many mention 2nd-5th tubes), with some switching from other brands like Torriden after trying this product and finding superior results.
How they use it
Night-Time Heavy Application
Most common usage is thick application before bed to address overnight hydration needs, with reviews noting 'luminous skin in the morning' after this routine.
Pre-Makeup Morning Use
Many apply as final skincare step in AM routine before makeup, carefully blending small amounts to avoid greasiness and ensure even coverage.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with Other Products
Used as final occlusive layer after serums and essences; some mix with other creams or apply after basic skincare routine as single-product solution.
Year-Round with Seasonal Adjustment
Primary use in fall/winter; summer use requires smaller quantities or substitution due to heaviness, with some transitioning to lighter products during warm months.
Multi-Area Application
Beyond facial use, reviews mention application on hands, neck, and body areas, indicating consumers extending product use across multiple skin concerns.
