— · Hair care
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4.7
173 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Hair Loss Concerns
Consumers frequently purchased this shampoo specifically to address hair fall and thinning. Many were attracted by reviews mentioning reduced shedding and stronger hair, making it a targeted solution for hair loss problems.
Influencer & Celebrity Endorsement
Multiple reviews mention celebrity recommendations (Kim Hee Chul, Bretman Rock) and positive social media buzz, driving purchase decisions among followers seeking trusted K-beauty solutions.
Repurchase & Loyalty
Numerous customers report returning to buy the product multiple times (second, third, fourth bottles), indicating strong satisfaction and establishment as a staple in their routine.
Bundle Value & Bonus Treatment
The set includes a 100ml treatment/mask, which consumers appreciate as added value. Many specifically mention purchasing for this bonus component, especially after seeing positive reviews of the treatment efficacy.
Gift Giving
Several reviews indicate purchasing as gifts for family members (mom, boyfriend, sister), suggesting the product is perceived as a thoughtful hair care gift with proven benefits.
How they use it
Regular Shampooing Routine
Most users incorporate it into their standard hair wash routine every 1-3 days. Some use it as an everyday shampoo, while others employ it as a clarifying treatment once or twice weekly for deeper scalp cleansing.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Duration of Use for Results
Consumers report seeing noticeable effects ranging from immediate (first wash) to gradual (2 weeks to several months). Many note that consistent, longer-term use (6+ months) yields the most dramatic hair loss reduction and strength improvements.
Pairing with Treatment/Mask
Users frequently apply the included treatment or mask after shampooing to counteract any drying effects and enhance softness. Some note the treatment is essential for optimal results, especially for dry or treated hair.
Scalp-Focused Application
The product is marketed and used primarily for scalp health and hair root strengthening rather than full-hair conditioning. Users emphasize its deep cleansing action on the scalp.
