Targeted nasolabial fold/smile line concern
Many buyers purchased specifically to address visible smile lines or fold deepening caused by side-sleeping, wanting a targeted spot-treatment rather than a general anti-aging product.
Repeat/repurchase loyalty
A large number of reviewers mention repurchasing multiple times (some 5-10+ times), citing it as a staple in their nightly routine once they saw subtle improvement.
Gift purchases for family
Many reviewers bought the product for mothers, grandmothers, or friends, suggesting strong word-of-mouth and gifting appeal within Asian family skincare culture.
Quick fix before events
Some consumers buy it specifically for use the night before special occasions or makeup application, valuing the temporary plumping/smoothing effect for photos or events.
Brand trust and curiosity from reviews/sold-out status
Several reviewers mention buying out of curiosity after hearing positive reviews or noticing the product was frequently sold out, indicating buzz-driven trial purchases.