— · Hair care
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4.7
70 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer endorsement and word-of-mouth
Multiple reviewers cite popular influencers (Suica, KAYO) and friend recommendations as drivers for initial purchase, with many noting they were 'excited' before first use based on positive online visibility.
Complementary pairing with ROOTON shampoo
Many buyers purchased the treatment specifically to use alongside ROOTON's shampoo after hearing the combination yields superior results; synergy between products is frequently mentioned.
Sample trial and conversion
Customers report receiving samples in advent calendars or promotional bundles, and several explicitly state the positive sample experience drove full-size purchase.
Restock and loyalty
High repeat-purchase language ('リピート,' 'second bottle,' 'continue to purchase') indicates established users returning for refills rather than trying it for the first time.
Sensitive scalp/skin needs
Some buyers specifically seek this product for scalp sensitivity, post-partum hair loss concerns, or incompatibility with other brands (e.g., L'Oréal causing reactions).
How they use it
Scalp-focused application, not just hair ends
Multiple reviewers explicitly state using this on the scalp itself ('頭皮にもつけていいトリートメント') and not just on mid-lengths and ends, suggesting it is formulated for dual-purpose use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light daily or post-shampoo routine step
Common usage is one application per shampoo wash or even lighter usage for static control on specific days; some users report weekly applications or event-based purchases suggesting infrequent replenishment.
Layering with the shampoo for maximum effect
Reviewers consistently note that pairing shampoo + treatment in the same routine yields better results than treatment alone, indicating sequential application protocol.
Reduced frequency for non-heavy damage
Consumers with lighter hair damage or non-oily scalps report using it sparingly to avoid over-moisturizing; those with colored/heat-damaged hair use more generously.
Year-round but noted for summer freshness
One reviewer specifically mentions 'perfect for summer' due to the cooling menthol sensation; seasonal variation in usage frequency is implied in a few reviews.
