Brand reputation and PDRN ingredient recognition
Multiple reviewers cite the REJURAN brand's dermatological credibility and mention the PDRN (salmon DNA) active ingredient as a primary reason for purchase, with some noting they previously used professional treatments.
Social media influence (TikTok)
At least one reviewer explicitly states they purchased after hearing positive reviews on TikTok, indicating strong influencer-driven awareness among younger consumers.
Post-procedure skincare necessity
Multiple reviews from several regions (Chinese, Japanese, Korean speakers) indicate purchase specifically for medical aesthetic recovery (laser, salon treatments), positioning it as essential post-procedure care.
Gifting occasions
Reviewers mention buying this as gifts for mothers and friends, suggesting premium positioning and aspirational appeal make it suitable for special occasions.
Repurchase of trusted product
Many reviewers state this is a repeat purchase after previous positive experiences, indicating strong product loyalty despite premium pricing.