Recommendation from friends and influencers
Multiple reviewers mention purchasing after friends recommended it or discovering it through social circles, indicating strong word-of-mouth and peer influence on buying decisions.
Repeat purchase and product loyalty
Several reviews explicitly state 'n-th repurchase' or 'will buy again,' showing established consumer loyalty and satisfaction leading to repeat orders.
Ingredient reputation (green tea, natural spicules)
Consumers are drawn to the product's natural spicule technology and green tea content for soothing properties, particularly those with sensitive skin seeking gentle alternatives.
Availability and convenience
Some buyers purchased because the product was unavailable on their usual platforms (Qoo10) during reformulation periods, driving them to alternative marketplaces.
Product novelty and market positioning
The peeling mask category and spicule-based formula generate consumer interest, with buyers curious to try a newer or differently formulated exfoliant product.