Influencer & Social Recommendation
Multiple consumers cite YouTubers and Instagram influencers as purchase drivers, with one reviewer noting they bought specifically because an influencer recommended the Light version and described it as 'exceptional.'
Bundle Value & Price
Buyers are motivated by the special set pricing, which pairs the toner with a 25mL cream sample at significantly lower cost than purchasing separately; several mention this was better value than competitors like Qoo10.
Sensitive Skin & Skin Barrier Reputation
Strong brand reputation for gentle, barrier-repairing formulations drives purchases, especially among consumers with irritation-prone skin or those on treatment (e.g., Accutane users).
Repurchase & Loyalty
Multiple reviews document 3–5 year usage histories and repeat stock purchases, indicating high consumer satisfaction and brand trust that motivates continued buying.
Switching from Original to Light Version
Seasonal preference and comfort with the lighter texture compared to the original formula drive purchases during warmer months or for those seeking less heaviness.