Social media / influencer hype
Many buyers say they purchased after seeing the product repeatedly recommended in reels, IG ads, or as a 'holy grail' oil cleanser, then decided to try it themselves.
Brand trust and cross-line purchase
Numerous reviewers already used beplain's cleansing foam, toner, or Cica serum and bought the oil to complete the routine, citing satisfaction with prior beplain products.
Repurchase / loyalty
A large share of reviews explicitly mention this is their 2nd, 3rd, or many-time repurchase, indicating strong repeat-buy behavior once tried.
Value and bundle promotions
Reviewers frequently cite the 200ml+refill set or 1+1 promotional pricing as a reason for purchase, calling it 'great value' compared to buying two separate bottles.
Gift purchases
Some buyers bought it for friends or family members with oily or sensitive skin, reporting positive feedback from the recipient.