— · Moisturizer
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4.8
498 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand and ingredient reputation
Many buyers cite trust in the Beauty of Joseon brand and the traditional Korean rice-extract concept as a reason to try the product, often referencing the brand's other popular items like the sunscreen.
Repurchase/loyalty
A large number of reviewers explicitly mention this being their 2nd, 3rd, 4th, or even 6th bottle, indicating strong repeat-purchase behavior and brand loyalty.
Value vs. premium alternatives
Several consumers say they switched from pricier rice toners such as I'm From Rice Toner because this option is cheaper while performing comparably or better.
Gifting
Multiple reviewers purchased the product as a gift for daughters, sisters, or friends, citing its gentle, broadly suitable formula as a safe gift choice.
Positive online reputation/hype
Comments referencing 'worth the hype,' SkinSort app recommendations, and general skincare community buzz suggest social proof and influencer/community recommendation drive first-time purchases.
How they use it
First step after cleansing
Most reviewers apply it immediately after cleansing as a toner/essence step, often with hands or a cotton pad, before serums and moisturizer.
Skin concerns raised — and how the product addressed them
✓Reviewers with dry skin frequently report the rice milk relieves post-cleansing tightness and adds lasting hydration, though a few felt it wasn't rich enough on its own.
✓Most sensitive-skin users report no stinging or irritation and describe it as calming, though a small number experienced burning or redness.
✓Oily-skin reviewers say it controls shine and mattifies while still hydrating, without feeling heavy or greasy.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Twice-daily use
A large share of users apply it both morning and night as part of a consistent routine, though some use it only in the morning under makeup.
Shake before use
Because the product separates into two phases, many reviewers note they must shake the bottle well before each use to redistribute the rice sediment.
Layering technique
Some users apply multiple layers or use it for 'skin flooding,' patting in several rounds for extra hydration, though a few note this can cause pilling.
Combined with other actives
Reviewers often layer it with other toners or serums (e.g., Anua, Tonymoly mochi toner, centella products) or use it to dampen cotton pads for DIY sheet masking.
✓Many acne-prone users report it doesn't trigger breakouts and helps reduce redness and scarring, though a couple noted new bumps after use.
✓Users report brighter, more even-looking skin and a natural glow after regular use, citing improved radiance and texture.
Concerns and outcomes summarized from reviews; percentages are approximate.
