— · Hair care
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5.0
17 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Price and Value
Multiple reviewers specifically mention buying the product on sale or discount, and compare it favorably to competitors in terms of price-to-dosage ratio, indicating price sensitivity is a primary purchase driver in this market.
Reputation for Damaged Hair Treatment
Several consumers purchased it specifically to treat permed, dyed, or damaged hair, seeking products with proven efficacy for hair restoration and conditioning.
Scent Reputation
Reviewers note they chose this product because other hair oils have undesirable fishy or strong odors, while LUCIDO-L offers a fresh, muted fragrance that distinguishes it in the category.
Repurchase and Word-of-Mouth
At least two reviews indicate repeat purchases, and one reviewer mentioned a spouse requesting the product after trying theirs, suggesting strong personal recommendation drives sales.
How they use it
Post-Styling Polish and Finish
Multiple reviews describe using it as a finishing oil for styled hair, particularly for layered cuts and tasseled styles, applying after blow-drying or as part of the styling routine.
Damaged Hair and Heat Damage Recovery
Consumers report using it specifically on hair affected by perms, dyeing, and heat damage, applying primarily to mid-lengths and ends to repair and smooth texture.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light, Frequent Application
Reviews indicate users apply small amounts that absorb quickly without leaving residue, suggesting regular use in daily routines rather than occasional intensive treatments.
