Cost savings vs. salon services
Multiple reviewers cite significant price advantages compared to professional eyelash perm services (referenced as 5,000 won per session at salons). The discounted pricing made the product appealing even to skeptical first-time buyers.
Convenience and time efficiency
Consumers purchasing for at-home use appreciate avoiding repeated salon visits. Parents and busy professionals specifically mention the ability to perform the treatment on their own schedule without travel.
Repeat purchase satisfaction
Several reviews indicate second and third purchases, suggesting strong product satisfaction drives repeat buying behavior. Consumers report returning after initial success.
Friend/influencer recommendations
At least one review explicitly mentions being 'recommended by a friend,' indicating peer influence and word-of-mouth marketing effectiveness.
Curiosity and product discovery
Some consumers purchased to try self-beauty products for the first time, drawn by the accessibility of the format and positive online visibility.