— · Essence
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4.9
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat Purchase & Brand Loyalty
Multiple reviews indicate customers have repurchased the Secret Essence multiple times and specifically bought this set to explore other SUM37 products within a curated bundle.
Gift-Giving Occasion
Several buyers explicitly chose this product as a gift, citing the elegant packaging and complete set format as suitable for presenting to family and friends.
Influencer & Brand Reputation
Consumers mention hearing positive word-of-mouth from beauty influencers (e.g., Odile Monod) and the brand's reputation as 'Korean SK-II,' driving purchase intent.
Value Bundle & Promotional Pricing
Buyers appreciated the cost-effectiveness of the set compared to purchasing individual products, especially when combined with member coupons and sales discounts.
Curiosity & Trial Format
First-time users were drawn to the mini-sized set format as a low-risk way to test the essence and complementary products before committing to full-size purchases.
How they use it
Daily Routine Step
Reviews indicate the essence is used as a standard facial care step, applied gently and allowed to absorb before other products, with consistent year-round use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering Within Skincare Routine
Consumers use the essence as a foundational hydrating step, followed by serum, cream, and eye cream from the set for multi-layer moisture and treatment.
Travel & On-the-Go Use
The mini-sized format makes the set popular for travel, with one reviewer specifically noting it as their favorite travel kit.
All-Skin-Type Application
Reviews indicate the product works across different skin conditions (irritated, sensitive, combination skin), suggesting versatility in usage.
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